Emphasizing Edy’s true personality to the audience and identifying their core values.
Edy’s is more than just a brand, we convey a special feeling to customers that goes beyond our branding. Our brand's personality has an important role to play in sharing the identity and nature of Edy’s.
Edy’s is more than just a brand, we convey a special feeling to customers that go beyond our branding. Our brand's personality has an important role to play in sharing the identity and nature of Edy’s.
Edy's Ice Cream is dedicated to bringing people together through our bold flavors, to create special moments between friends and family. Edy’s has been a part of these moments since 1928; and has strived to improve our flavors ever since. At our core, Edy’s is about authenticity, by providing carefully crafted ice cream for real people to enjoy.
Our brand is about more than just ice cream, it’s about the moments that you create our many flavors.
The clear space for Edy’s is used to determine to spacing between the tagline, body of text, photography or other design elements used around the logo. It creates a consistent design and a stringer visual. It helps with the legibility and readability for a smooth, nice design. The lower case ‘s’ from the logotype Edy’s is used as the equivalent height measurement from the letter. It should be used around the entire logo at all times.
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As seen in the work presented, our brand identity systems are our way of combining our brand assets to come up with the elements that will convey Edy’s message and products to the world! Most importantly ‘Enhancing Life’s Sweetest Moments.’
