Problem

Solution

For everyone from any generation, handling money digitally has never been so simple and exciting. Our challenge was to remove any information that could be viewed as confusing and overwhelming while also making sure the user will still feel confident while using the app.

Venmo explores an easier way  to make it comfortable for anyone from tech-savvy to non- tech-savvy through different new features. Users will be more confident using the Venmo app relying it as their main wallet and being financially organized. With a new redesign of being more playful and approachable, this was achieved by illustrations, vibrant colors, and less overwhelming content.

06
Design & Development
Design Motif
Features
Task flow 01 (Rui)
A Digital Wallet with Your Basic Needs

Diana Ku is looking for an efficient and convenient digital money transfer to prevent frustration when forgetting her wallet.

01 Digital Wallet

Creating a way for users to carry no more than just their phone wherever they go simply by putting all the cards into Venmo.


-Venmo’s digital wallet will carry your basic needs.
-Without needing to carry any more of your physical items like your Credit Cards, IDs, and much more.
-You’ll have them into Venmo easily organized and attainable.

Adding to Your Wallet

-Add your credit card just by simply scanning your card or manually entering the information.
-You can also add your Drivers license within a couple of minutes.
-Users will have their cards automatically filtered for them for easier and quicker access.

Task flow 02 (Suebin)
Focus to Certain Users' Transaction

Michele is looking for a straightforward flow of checking her kids’ spending to feel less anxious about her kids’ money safety without holding her phone for too long.

02 Groups

Easy access with a focus on certain users’ transactions. The straightforward flow of checking certain users' spending and feeling less anxious.


-Venmo’s group page gives you the opportunity to have a more personal and private experience.
-Creating your own groups for specific user transactions.
-You’ll be able to chat and view transactions within the specific group.
-Good to keep track of spending in a family setting.

Pay/Request Within a Group

-Can easily and straightforwardly send money to someone you frequently interact with.
-Easy to recognize the payment notification on the message.
-For a safe and secure transaction, multiple confirmations will be shown.

Task flow 03 (Gabriela)
A Travelers Budget Plan

Charles is looking to have an easy travel experience and worry less about managing money by being more organized financially.

03 Traveler Budget

Have an easy travel experience and worry less about managing money by being more organized financially with a traveler's budget plan.


-The Traveler’s planning page offers a customizable budget plan for your travels.
Providing automatic calculations.
for Recommendations for making managing money easier and safer.

Multiple Plans Recommended

-Based on the budget you set up, Venmo will advise users on how much they could spend on certain endeavors for their trip, financially helping them to be aware of their spending.
-Venmo will also generate recommendations for their chosen plans in accommodations, transportation, and food.

Task flow 04 (Alexandra)
Easier Onboarding & Guided Set up

Kurt wants an onboarding experience where he’ll understand the values of Venmo and a set up where he will be left confident and ready to use Venmo.

04 Onboarding & Guided Set up

An onboarding experience where you’ll understand the values of Venmo and a setup where you’ll be left confident and ready to use Venmo.

-At first glance you are shown Venmo’s values, creating transparency with users and the brand.
-Within 5 easy questions you will sign up, feeling confident about what it is you signing up for.
-Privacy is emphasized in the boarding process.
-Set up a guide, where you can be helped with two primary functions of Venmo.

07
Deliver
Takeaways

Made us aware of the importance of being digitally accessible for everyone from tech-savvy users to non-tech-savvy users. Allowed us the opportunity to create a wider range of features for users with different backgrounds. Based on our fast-paced society, people rely more on on-the-go apps and a simple lifestyle.  Our empathy interviews allowed us to gain a better understanding of information from a variety of users’ perspectives. When it comes to money, everyone wants to feel sure about how they handle it and they want an experience that flows smoothly.

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