For too long, women have faced gender bias
and medical misdiagnosis.
Fresh Sends invites women to begin their journey towards self-love and self-care through flowers, acknowledging their many health benefits. As mothers, nurturers, and caregivers many times women put the health of their loved ones before their own. To bring awareness of the importance of women’s health, this campaign helps women take control of their own health, realizing it is just as important as everyone else’s.
The prints highlight the effects flowers have on women's bodies, and their emotional impact.
There'll be a social media presence showcasing each organ. Spreading more awareness further in a fun way.
Flower installation takeover held outside hospitals, clinics, and retirement homes for an all-immersive experience.
Flowers from the wall installation can be taken by anyone. Throughout this interaction, the wall will slowly reveals an illustrative message.
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Within the hospitals, there’ll be QR codes for the app, 'A Seed To Your Name'.
Once you select your preferred flower seed, you'll follow its growth alongside your health journey.
A self-journal where you can document your journey as you capture
the growth of your flower in your journal. Share your journey if you want.
Learn about the benefit of flowers for your health, connect with other women,
and easily available resources for you. At the end of the journey receive your flower in your bouquet.
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